AOP Awards 2018 Practice of the Year: Sinead McGurk Opticians

“For this Northern Ireland-based independent opticians, its relocation, bespoke redesign and focus on branding have all contributed to its successful growth

Originally established in 2002, its relocation in May 2016 enabled Sinead McGurk Opticians to offer an enhanced patient experience that focuses on putting the patient first at every stage of the eye care journey.

From the technology that it has in the examination room, to the niche eyewear selection and customer service, owner, Sinead McGurk, considered everything, with the importance of the patient journey emphasised to the architect to ensure a seamless flow on a daily basis.

Ms McGurk describes the practice as spacious with a stylish interior. “It exudes an aura of calm, and gives the client confidence that we are professional, and can deliver our services with flair,” she said.

“The examination room is well-equipped, but uncluttered,” the optometrist shared, highlighting that investment in technology saw the practice become the first in Northern Ireland to have a Grafton EasyScan with advanced SLO technology.

Ms McGurk emphasises that the practice’s “small but dedicated team” are “outstanding.” They develop a professional relationship with clients in a friendly, welcoming manner, ensuring that they can fulfil their requirements with products and services, whilst paying attention to detail at all times, she said.”

Practice of the Year | AOP Awards 2018. 2018. Practice of the Year | AOP Awards 2018. [ONLINE] Available at: [Accessed 30 January 2018].


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